About the brand
Boji is the leading French lingerie brand specializing in women's boxer shorts.
With comfort as the cornerstone of its identity, Boji reinvents women's lingerie by drawing inspiration from men's clothing.
The story of Boji begins with a simple observation: why should women sacrifice comfort for aesthetics, or vice versa? It is from this question that our ambition was born: to reinvent women's lingerie to offer the comfort they deserve, without compromising on style.
The name Boji, a blend of the words "boxers" and "Jihane ," reflects the founder's personal appropriation of this undergarment, embodying her vision of comfort. This comfort is intimately linked to self-confidence and well-being, because feeling comfortable in one's clothes allows one to feel at ease and access more serenity and gentleness in daily life.
At Boji, we are committed to offering much more than just underwear. We pride ourselves on our holistic approach to intimate apparel, which means using high-quality materials to ensure optimal comfort throughout the day, while respecting the environment and the social rights of workers.
By choosing Boji, you join a community of bold and confident women, determined to challenge the norm and embrace their comfort and style with pride. Our ambition is simple: to replace the traditional panty with a modern and comfortable alternative that you will adopt day after day.
about the founder
Boji was born from a simple observation made by Jihane, the brand's founder: she liked wearing men's boxers for their comfort, but they were not suited to the female morphology.
After searching for alternatives for women, no boxer shorts met her expectations in terms of comfort and fit. That's how she decided to create her own models, researching the best materials and perfecting the cuts to offer boxer shorts specifically designed for women.
With Boji, Jihane reinvents the comfort of underwear to offer women a new option, inspired by men's boxers but adapted to their needs.
